R Step 1: Research The first step in creating Velora’s skincare packaging was research. I began by studying the brand’s vision, values, and target audience to ensure the design would resonate with its positioning. Alongside this, I analyzed the competitive landscape, looking at how established skincare brands present themselves and identifying opportunities for Velora to stand out. This stage gave me clarity on the aesthetic direction and the emotional connection the packaging needed to achieve.

C Step 2: Concepting I moved into concepting. I explored potential design systems, from logo variations to a cohesive color palette that reflects Velora’s essence clean, modern, and approachable. Typography was carefully chosen to balance elegance with readability

P Step 3: Packaging Design Next, I focused on packaging design. I sketched and tested structural options for bottles, jars, and outer boxes, keeping in mind both function and shelf appeal. Each packaging form was aligned with the brand’s premium positioning while remaining practical for production.

R Step 4: Render Development Once the dielines were approved, I produced high-quality 3D render shots of the packaging. These renders showcased Velora’s products in realistic scenarios, helping visualize how the line would appear in-store and online.

F Step 5: Final Identity The result is a complete visual identity for Velora that extends from product packaging to broader brand applications. Every detail, from the typography to the finishes, works together to communicate Velora’s skincare philosophy

P Project Overview I set out to create an unboxing experience that feels like a story unfolding before your eyes. Each detail is designed to reveal itself with intention, building anticipation and wonder, transforming the simple act of opening into a journey of discovery.

D Step 1: Delving into Dior's design philosophy The Dior D-Lite pattern reflects the house’s philosophy of balancing heritage with modernity. Maria Grazia Chiuri reimagines the classic cannage motif through pixelated embroidery, making it feel both familiar and new. This blend of tradition and innovation is what defines Dior for me. The pattern isn’t just decorative it embodies design as a statement.

S Step 2: Spark and Framework For this concept, I wanted the unboxing to feel like a unique experience. The illustration tells the story of Adam and Eve with a twist Eve is holding a Dior handbag. The handbag represents lasting beauty and places Dior at the beginning of beauty itself. The story is designed to unfold both literally through the packaging layers and metaphorically through its meaning.

D Step 3: Design execution The design execution focused on working in Illustrator to bring the concept to life, followed by creating high-quality renders to highlight the details. This process allowed me to test what worked and what didn’t, make quick adjustments, and refine the idea step by step until the final packaging design was complete.

c Step 4: Closing Reflections I wanted to take a fresh approach with the Adam and Eve story for Dior’s packaging. Even though it goes against Dior’s usual muted palette, I desaturated the Garden of Eden just enough to make the design work while keeping it true to the brand’s aesthetic.

P Project Overview I drew inspiration from Everlane and their new “Everland” campaign with artist Laufey, aiming to translate its fresh, creative vibe into an eco-friendly mailer box. My goal was to design packaging that not only feels connected to the campaign’s spirit but also aligns with Everlane’s ongoing commitment to sustainability. By focusing on responsible materials and clean, minimal details, I wanted the box to embody their “Cleaner Fashion” mission, a forward-thinking approach to fashioning a better future while offering customers an elevated unboxing experience.

R Step 1: Research In researching Everlane’s Everland campaign, I explored how its packaging and messaging reflect the brand’s ethos of “Clean Luxury. Better for You. Larger Than Life.” The design language is rooted in calm, neutral tones and a pared-back aesthetic, with sans-serif headers and the occasional refined script detail to add warmth. Packaging emphasizes sustainability and clarity with a discreet logo on the exterior and a considered design or empowering quote revealed inside the mailer box. What struck me most was the campaign’s voice: warm, optimistic, and inclusive, presenting “premium, better-for-you materials” as both ethical and enduring. Phrases like “Step into Everland” invite customers into a thoughtful, almost magical space, positioning quality and responsibility as part of a larger aspirational experience.

C Step 2: Concept & Strategy I focused on translating Everland’s “Clean Luxury. Better for You. Larger Than Life.” ethos into a tactile experience. The mailer box uses sustainable materials, including 100% post-consumer recycled cardboard with FSC certification, and a one- to two-color palette to reduce environmental impact. The structure supports a smooth unboxing with a rigid fold-in clasp and branded tissue, creating a moment that makes the customer feel as if they are stepping into Everland.

I started creating mockups to visualize the concepts I gathered from my research.

D Step 3: Design Development I drew directly from Everlane’s Everland concept when shaping the final mailer box. Its clean, sustainable ethos guided my choice of 100% recycled corrugated board and one-color, while the campaign’s “larger-than-life” whimsy inspired subtle interior graphics with miniature clothing on the tissue and cityscape on the package revealed as the box opens.

P Project Overview The Nike Air Force 1 Packaging Redesign was born from my own experience as a long-time wearer of the Air Force 1. Over the years I bought several pairs and felt the unboxing didn’t live up to the timeless appeal of the shoe. I set out to elevate that moment with packaging that reflects the personality of the sneaker.

R Step 1: Research & Trend Exploration To design packaging that feels true to the Nike Air Force 1, I started by looking at the brand’s recent style and the materials used in its shoeboxes.

Color & Brand Codes:
I researched Nike’s recent campaigns and noted how the “Just Do It” visuals feature vibrant, highly saturated colors that feel bold and full of energy. I also examined the original Air Force 1 shoebox, which is printed in Pantone 1655 C, Nike’s signature orange.

Material Insight:
I studied how the standard box is built. It uses layered corrugated board for strength and easy stacking. This helped me plan how to give the box a new look, such as a matte black finish or a distressed wrap, without changing its solid structure.

C Step 2: Concept & Strategy Building on the insights from my research, I set out to elevate the unboxing experience for the Air Force 1. My goal was to create packaging that celebrated both the heritage of the sneaker and the excitement of opening a fresh pair.

Black Minimalist Concept:
I designed a sleek matte-black box to replace the traditional orange packaging. The deep tone creates a striking contrast with the bright white of the Air Force 1. A subtle graphic inspired by the shoe’s outsole adds a quiet nod to its iconic footprint while keeping the overall design clean and minimal.

“Triple Dirty” Edition:
As a playful counterpoint, I developed a second version inspired by Nike’s “Triple Dirty” Air Force 1. The box features layered textures and distressed details, emphasizing how crisp and pristine the sneakers feel the moment you lift the lid.

Exploration & Testing:
Before finalizing these directions, I experimented with several alternative concepts. Some were too complex, while others didn’t communicate the story I wanted. Testing these ideas helped refine the designs that best captured the spirit of the Air Force 1.

D Step 3: Design Development I built precise dielines in Adobe Illustrator to define every panel and flap of the box, ensuring the artwork aligned perfectly with the structure. To bring the ideas to life, I produced my own 3D visualizations, which allowed me to adjust proportions, finishes, and print effects then created mockups. I also made sure to specify materials, finishes and PMS colors